Trip Advisor recently released its annual Trip Advisor Travel Trends. According to them, the trends for adventure vacations such as white water rafting are up. Here is what Trip Advisors shows for 2007 trends:
"Pining for Pine Trees: Forty-three percent of travelers are likely to
go hiking, up from 24 percent one year ago, and 39 percent intend to
partake in adventure activities (such as parasailing and whitewater
rafting), up from 29 percent last year. More women than men plan to
participate in outdoor activities in 2007 according to the survey."
So according to Trip Advisor, 39% of travelers expect to take on an adventure trip. I would venture to say that a majority of thos "adventure travelers" have white water rafing up top of their list. I also look forward to the upcoming America Outdoors convention in Salt Lake City. Theyusually have great marketing research of the outdoor travel industry as well. Hope to see you all there!