2009 Travel Trends

What does 2009 hold for whitewater rafting and the adventure travel industry? It depends on what the adventure is. 2008 provided a roller-coaster ride for the entire nation as we saw outrageous gas prices, the real estate market crash and finally the entire collapse of the financial industry and economy in general.

The direct affect of the economy has not fully hit the rafting industry as of yet. 2009 will be a historic year, and nobody can predict what will happen this season. Since most of the economic collapse happened towards the end of the rafting season last year, most outfitters fared "OK". Everyone took hits with the gas crises, but avoided the major collapse of the market.

Although studies have shown that "vacations" are often one of the last items people cut in their personal budgets, it is beginning to be evident that vacations are not immune to the market downturn.

Advanced bookings are slightly down across the board, and cancellations are statistically higher than usual, as those who booked far in advance are realizing the "extra" vacation cash needs to pay off bills.

That being said, summer vacations and adventure travel will still be a hot ticket on people's itinerary for 2009. One positive that local outfitters may see is that residents will cut back on traveling to distant locations, and try to find fund and relaxation closer to home. Local marketing and local advertising will be important factors for staying above water (no pun intended).

I predict that whitewater rafting will stay strong for those who realize that you will have to spend money to make money. In an economy where businesses are cutting costs, many have the opportunity to rise above the competition as many scale down marketing efforts.

As far as water levels, rivers and geographic issues, it looks like there is still plenty of snowpack and storms to come that should not be an issue for most parts of the nation.

As usual, we will see how things play out...

Rafting Article in USA Today

USA Today ran a good article about white water rafting and the snow levels across the country. Laura Bly did a great job at talking to the right people and getting the facts on what is really happening across the nation.

The article was along the same tune as my last post, talking about how winter snow and water has various affects on outfitters across the nation. Overall, you find mixed reviews. Why? Not just the reasons I pointed out in my winter snowpack post, but also because many rivers now are dam controlled.

So even drought conditions and water concerns has no immediate impact on some rafting regions (Southeast, Northeast, limited west coast). The problem is getting the conception that river rafting is directly correlated with water levels.

But overall, the rivers and reservoirs across the nation are looking good for the season. It will be interesting to see if gas prices have a negative affect on the season. So far I have gotten mixed reviews, some good, some o.k., some dont know. YTBD!

High Snowpack- Always Good for Rafting?

The talk this season is of course the snowpack and water levels across the country. Global warming is obviously in full effect :) Most areas across the nation have experienced a good winter, which usually means that a good summer is to follow.

Good snow does not mean good river levels. Let me explain. We basically have two types of river-dependent factors to consider in the situation. Dam controlled rivers and natural flow rivers.

Earlier posts have talked about rivers across the nation changing over to dam controlled levels, in which certain river flows are guaranteed throughout the summer months. In general, good snow-pack and snow run-off are a good thing for dam controlled rivers. It means more water in the reservoir, and will continue to leave plenty of water flow throughout the coming years.

Natural flow rivers are a different story. Lets take a look at the Western U.S. as an example. The image here shows the current snow-pack levels across the various regions in the West. These numbers are a "percentage of normal", meaning that anything close to 100 is a very good thing, and anythin over 100 means higher-than-normal levels. Many locations that feed large rivers have over 100% snowpack for the season (still). But the weather still plays an important factor as to whether the snow will produce high, constant water levels or not.

Even with a good winter, if the weather heats up too fast, you run into flooding and fast run-off. So essentially, you would have a nice spring rafting season, followed by normal (or even below normal) water levels for the rest of the season. So it really still depends on mother nature and the transitional temperature from winter to spring to summer.

So remember that when the news reports a good winter, we still need to hold-on and see how the spring rolls out to accurately predict a good rafting season or not.