23 February 2007
Northern Canada Launching Huge Marketing Campaign
The Yukon, Northern and Nunavut Territories have put together a massive advertising and marketing campaign in efforts to increase tourism and interest in Northern Canada. Contributions from area governments and the 2007 Canada Winter Games Host Society have helped to put together this large campaign. The Whitehorse Star online has a complete article outlining the details of the joint effort and those involved in the process.
Part of the campaign is a Pan-Northern adventure promotion on CTV's Canada AM. Winners can pick from one of three amazing trips to Northern Canada. Nahanni/Canadian River Expeditions is one of the companies giving away a river rafting trip on the Tatchenshini River in the Yukon. Other parts of the massive campaign include short video spots in southern Canada before Hollywood movies in theaters, commercials during popular television shows, print ad inserts and much more.
Rafting Canada is still a hidden gem in the world of adventure sports. The Northern Territories, as well as the Southern Territories, not only have great rivers for rafting, but the scenery and back country wildlife is unparalleled here in the stats. The Grand Canyon, and possibly Glacier National Park are the only real huge destinations that have similar allure.
Recently, Rafting America picked up new partners in Canada. REO Rafting Resort in British Columbia, Wilderness Tours in Quebec/Ontario and Canadian River Expeditions in the Northern Territories, B.C. and Alaska. Hopefully the additional exposure on Rafting America will prompt more interest in Canada for both Canadian residents and U.S. residents.