Ran across a decent blog today. The american rivers blog has a good staff of constant bloggers talking mostly about river preservation and their efforts to clean up and protect rivers around the world.
I have not personally contacted them yet, but I think it is a good cause. Many organizations such as this sometimes view commercial outfitters and travel companies as "the foe" in their efforts to promote river. In fact, outfitters are (should) be some of the largest promoters of river preservations and conservation. I know that one of our partners, Western River Expeditions, is very involved in trying to find a way to make commercial trips have less of a "footprint" on the environment, one of which is the possibility of using electric power motors instead of gas or deisel.
In any matter, rafting is just another way to help people become aware of our environment and hopefully treat it well.
Kudos to american rivers.