Depending on which region of the country you look at, 2007 gave mixed results as far as the rafting industry as a whole. However, Maine claims a great year for all the whitewater rafting outfitters in the region.
According to Raft Maine association and a press release put out a few months ago, an increase of 4% on the Kennebec, 10% on the Penobscot and 16% on trips on the Dead River were reported by operating outfitters. "Raft Maine president Jim Murton credits the good season to a renewed commitment by Raft Maine member outfitters to joint marketing and co-operative efforts with the Maine Office of Tourism, Kennebec Valley Tourism Council, Maine Tourism Association and Maine's hospitality businesses and trade associations."
Good for them. The office of tourism and other government related organizations can provide a great boost for rafting outfitters across the country. From the sounds of things, it was a joint effort by all the businesses involved- from hotels to restaraunts. Good job of everyone working together to promote local tourism.