White water rafting network Rafting America is set to launch a 2007 email newsletter campaign to rafters all across North and South America. The Newsletter will be sent seasonally, focusing on various rafting destinations across the Americas.
It will also have a calendar of events, special highlight sections and and deals happening through the various member outfitters. The newsletter will be the largest of its kind. Rafting America plans to send out over 2 million emails over the course of 2007.
Here is a sneak peak at email concepts for the new newsletter.