31 January 2007
Waveyard- Water Sports Dream in Phoenix
Waveyard, the up-coming water sports resort and villa has its new website up- www.waveyard.com. The new park will have white water rafting, kayaking, surfing, scuba diving, beaches, shopping, retail stores, villas and more. Probably the largest and most unique of its kind, this boasts to be quite the resort/waterpark destination.
It will be interesting to see how the profitability pans out. Some of the other whitewater parks (focusing strictly on whitewater rafting/kayaking) are getting mixed results. This takes the concept to a whole new level. Location seems to be good. Product is right and price is yet to be determined (I would imagine from the look and feel that it would be expensive). The marketing and promotion will play a major role.
Other whitewater parks seem to focus on local markets for the day-to-day business. Not quite as wide a scope as normal whitewater rafting outfitters. The water sports resort would (I assume) try to pull from a much larger audience. The whitewater rafting and kayaking portion of the park would probably be less of an attraction with all the other activities. But fun nonetheless.